For each specific cold symptom, a solution.

On screen

Caption

Open on a women’s synchronized swimming team, the Mermaids. They’ve all come down with colds, so they are practicing their choreography poolside.

COACH: 1, 2, extension. 1, 2…

The women all wear matching green warm-ups. They lay on the ground in a circular formation, practicing leg lifts and turns.

Roberts on a bench by the perimeter of the pool. She talks to the camera.

ROBERTS (sounding congested):

Coach says we’re beached.

Yamesh holding her throat to show that it’s scratchy

YAMESH (scratchy throat): I feel

like a fish out of water.

COACH: Point, point, 1, 2, 3…

Dugan coughing

DUGAN (coughing): We’re out of

synch. We don’t even have the

same symptoms.

Roberts has a red nose and sounds congested.

COACH (caring): Oh, ladies.

Close-up of the coach’s clipboard. He is holding the whole line of Vicks Custom Care products.

VO: Introducing Vicks Formula

44 Custom Care. For each

specific symptom,

Wide shot of the coach addressing each Mermaid in the huddle

ROBERTS: Congestion?

Roberts asks Coach for congestion medicine. Coach hands Roberts the Vicks Formula 44 Congestion and pats her on the shoulder.

... a solution.

Coach hands Yamesh the Vicks Formula 44 sore throat spray.

YAMESH: Sore throat?

Coach holds up the Vicks Formula 44 Dry and Chesty cough, unsure which one Dugan needs.

COACH: Dry or chesty

cough?

Coach hands Dugan the Vicks Formula 44 Dry Cough.

DUGAN: Dry cough.

Camera pans across the product lineup.

SUPER: Read each label. Use as directed.

Close-up of Yamesh in the water, feeling much better

Mermaids in a “V” formation

SFX: Mermaids jumping in the water.

Vicks Shield

VO: Vicks. You’re taken care of.™